Do They Really, Really Like You?

May 31, 2012

For decades, companies have been trying to figure out if you like them using various surveys — long and short, direct and not — as the primary tool to get you to talk about your relationship with them. And, for decades, you’ve mostly ignored them, responded sometimes, and largely avoided talking about your relationship. As… Read more

Belt and Suspenders: Safety and Trust in a Distributed System

May 02, 2012

Wealthfront is built on a traditional service-oriented architecture: requests from web browsers are dispatched to a cluster of Rails instances, which will in turn query back-end services. As a single page load might trigger tens of internal remote calls, it quickly becomes difficult to understand why a back-end service was called, who initiated the call,… Read more