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Building Mobile A/B Testing Infrastructure

April 11, 2016

Twenty years ago, one would have hardly heard the phrase “A/B testing”. In 2000, Google served its first A/B test to determine the optimal number of search results to display. In 2011 alone, they ran 7000 A/B tests across their platforms. A/B testing has become the bread and butter of product decision-making for Silicon Valley… Read more